Go Wichita is the Greater Wichita Convention and Visitors Bureau with one simple mission: To market the Greater Wichita Area as a destination, thereby enhancing the economic development of the city, county, region and state. In 2012 Wichita, with the help of GoWichita, hosted 392 meetings, conventions and events with an economic impact of more than $40 million. In addition, the Go Wichita sales staff booked future conventions which will bring an estimated economic impact exceeding $45 million. With approximately four million visitors come to Wichita, Kansas, each year, Go Wichita stays busy making sure every visitors get a hearty Wichita welcome.
Go Wichita 2012 Visitor Development
Hosted 392 meetings, convetnions and events, resulting in a $40.6 million economic impact
Future conventions booked total 127,733 room nights with a $45.8 million economic impact
Hosted 2,419 day trip motorcoach passengers and overnight tours with 2,752 room nights, resulting in a $649,693 economic impact
Distributed 160,000 printed visitor guides
Advertising campaign produced 101 advertisements, 52 local, state, regional and national publications, 15.7 million impressions and 15,000 visior information requests
20 milion impressions from online advertising
204,106 unique visits for gowichita.com
11 billboards across Kansas with 29.8 million viewer traffic
TV ad co-op with Kansas Department of Wildlife, Parks and Tourism. 527 commercials with 45.6 million viewers
175 articles/ broadcasts published in local, state, regional, national and international print, broadcast and online media outlets.
Social media: 5,500 Facebook fans, 4,300 Twitter followers
Serviced 1,000+ visitors via Visitors Center and phone assistance